We use Google Ads from Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (“Google”) to draw attention to our website with advertisements. The service is used to display advertising in the search engine, on Google websites and on third-party websites operated by Google partners (“Google advertising network”).
However, no advertising from Google is displayed on our website. Therefore, no cookies are set by Google Ads on our website, no server connection to Google is established and no data is transmitted to Google in connection with Google Ads. We do not use Google Ads with the conversion or remarketing function, and we have not linked Google Ads to Google Analytics or any other service.
In the Google advertising network, Google displays our advertisements under its own responsibility. Google is responsible for selecting which advertising is displayed to which user in the Google advertising network. We do not have the ability to issue instructions or have a more precise influence on this selection. When ordering the advertisements, we can only make rough restrictions in advance on where potential advertising may be displayed by using a few default options provided by Google. In this context, we do not transmit any personal data to Google and neither do we receive the data processed by Google of the users to whom advertisements are shown, nor do we have any closer influence on the associated data processing.
If you access our website via a Google ad, Google will receive your IP address and technical information about your device, since a connection to a Google server will be established. A cookie with an individual code that can be used to recognize your browser may also be stored on the page on which the advertisement is displayed. To the best of our knowledge, such cookies collect information about the advertisements (e.g. visual contacts and clicks on advertising banners) and, if applicable, opt-out information (marking that a user no longer wishes to be addressed). If you are registered with a Google service, Google can assign the information to your account. Further information on any cookies used or data processing by Google Ads, including the legal basis, can be found on the respective page on which the advertising is played, ie on the Google or third-party websites that are part of the Google advertising network are. There you can also make any settings regarding the use of cookies.
We would like to point out that Google may process the data for its own purposes and that we have no influence on the processing of your data at Google. Further information on data protection at Google can be found here: www.google.com/intl/de/policies/privacy und services.google.com/sitestats/de.html
We ourselves have not included any advertisements from Google Ads on our website (see above). In connection with Google Ads, we do not receive any personal data from Google about users to whom our advertisements are displayed. We are only sent statistical (aggregated) evaluations that provide information about which ads were clicked on and how often. We cannot identify individual users based on this information.
We therefore generally do not process any personal data in connection with Google Ads. Only in individual cases, for example when users send us a question that relates to one of our advertisements, can data be processed according to the general principles set out in this data protection declaration. Such questions are answered on the basis of Article 6 Paragraph 1 Sentence 1 Letter f) GDPR, whereby our legitimate interest lies in the proper processing of the request.
We would also like to point out that the rights of data subjects (e.g. requests for information) in connection with Google Ads can most effectively be exercised directly with Google. Because Google selects and displays advertising and evaluates it directly, as explained above. Only Google has access to the personal data processed for this purpose. If you still need help, please feel free to contact us.
Further information on the processing of your personal data by Google within the framework of Google Ads, on contact data via which you can assert your related rights as a data subject against Google and the applicable data protection provisions of Google can be found at www.google.de /intl/de/policies/privacy/ and at policies.google.com/technologies/ads.